Understand the Studio workspace.
A small vocabulary makes the rest of the platform easier to learn. These concepts follow a creative from its first script to a downloadable variant or live release.
Project, creative, and variant
Project
The campaign workspace. It holds creatives, audio, dynamic definitions, mix settings, and Delivery configuration.
Creative
One message or treatment inside the project, with its own script, vocal clips, music, SFX, and production state.
Variant
A concrete rendered outcome: a creative plus the selected dynamic values, records, mix, mastering, and output format.
Use multiple creatives for A/B options or audience strategies. Use dynamic values when the structure stays the same but words or assets change per request.
Script and clips
The script editor and audio timeline are two views of the same creative:
- A spoken paragraph is linked to a vocal clip.
- A music clip occupies the music lane and may be moved or trimmed independently.
- An SFX clip is a separate event that can be positioned and layered.
- A pre-recorded vocal comes from imported audio rather than text-to-speech.
Paragraph and vocal clip identity remains linked so that a text change can invalidate exactly the audio that needs to be regenerated.
Fresh and stale audio
| State | Meaning | What to do |
|---|---|---|
| Not synthesized | No generated vocal exists for the current text. | Choose a voice and synthesize. |
| Fresh | The audio matches the current text and voice settings. | Preview, mix, or export. |
| Stale | The text or a relevant setting changed after synthesis. | Review the edit, then synthesize again. |
Dynamic values and records
- A dynamic segment is a script section with a default value and one or more alternatives.
- A criterion decides which option should be used.
- A data token inserts a field such as listener city, weather, a POI property, or a sports score.
- A record is one candidate row from a POI list or data feed.
- A computed field derives a reusable value from request, record, or other fields.
Studio resolves records and fields before evaluating creative conditions, so a creative can react to the record chosen for that request.
Mix, master, and release
Mixing balances and processes clips and lanes. Mastering controls the final loudness, peak, tonal reference, and delivery format. A release freezes the project and decisioning configuration used by Delivery.
Autosave and project sessions
Studio saves the project model as you work. Synthesis, import, rendering, and publishing are separate operations and may continue after the project configuration itself has been saved.
- Wait for pending work to finish before closing the tab.
- Do not open the same project for conflicting edits in multiple browser windows.
- After a reload, confirm the active creative and preview state before continuing.
- Use clear project and creative names so exported variants remain identifiable.
The end-to-end lifecycle
- ProjectCreate the workspace and first creative.
- ContentWrite, import, or generate the message.
- AudioCast, synthesize, and edit clips.
- ProductionMix, master, and verify.
- DecisioningAdd data and selection rules if needed.
- OutputDownload a variant or publish a release.