Use AI as a creative co-pilot.
Recommend, Rephrase, Enhance, and Compliance answer different questions. Use the smallest tool that matches the decision you need to make, then review its output as an editor.
Choose the right tool
| Tool | Use it when | Expected result |
|---|---|---|
| Recommend | You have a message and need a coherent voice, music, timing, and production direction. | Ranked assets and composition choices that you can audition and apply. |
| Rephrase | You want alternative treatments without overwriting the current copy. | Several directions; the chosen result becomes a new creative. |
| Enhance | The words are right but the read needs more expressive guidance. | An enriched version reconciled with the existing script structure. |
| Compliance | You want an assisted review for potential advertising issues. | Issues and recommendations to review, not an automatic legal approval. |
Recommend
Recommend analyzes creative intent and coordinates assets rather than making one isolated choice. It can propose voices, music, vocal timing, presets, and a composition reference.
- Finish a usable draft of the script.
- Open Recommend.
- Review the proposed direction and audition candidates.
- Apply only the voice, music, or production choices you want.
- Preview the full creative and adjust timing manually where needed.
A manually adjusted vocal start is treated as an editorial choice. Review recommendation changes around it rather than assuming every timing value has been replaced.
Rephrase
Rephrase is designed for exploration. It classifies the current script, offers distinct directions, and preserves the original by adding your chosen result as another creative.
- Select the source creative.
- Open Rephrase and review the proposed directions.
- Select one card to enable Choose.
- Confirm the operation and wait for the new creative.
- Rename the result so its strategic difference is obvious.
Enhance
Enhance improves delivery cues while protecting dynamic tokens and the order of your words. It is most useful after the copy is approved but before the final vocal generation.
- Review every proposed expressive or audio tag.
- Confirm that punctuation still communicates the intended claim.
- Check dynamic alternatives, not only the default preview.
- Synthesize a short section before applying the style across a long creative.
Compliance
Compliance sends the current script and campaign context for an assisted review. Results may identify claim wording, disclosures, category-specific concerns, or areas that deserve human review.
A reliable AI workflow
- BriefDefine audience, offer, proof, tone, and duration.
- DraftWrite or import the core message.
- ExploreUse Rephrase only if alternatives are needed.
- CastUse Recommend to align voice and sound.
- RefineEnhance the chosen treatment.
- ReviewRun Compliance and complete human approval.
Credit and review discipline
- Read the confirmation dialog before starting a paid operation.
- Avoid repeating the same request while a job is still running.
- Name useful outputs immediately so alternatives remain traceable.
- Check AI output for factual claims, prohibited content, pronunciation, and brand consistency.