Creative Variations

One script, several takes. Creative Variations spins off alternative versions of the current ad — different objectives and tones — so the user can compare angles instead of committing to the first draft.

What it does

When enabled, it extends Recommend: alongside the matched voices and music, the editor also returns a set of alternative scripts built from the user's current copy — each a different strategic angle on the same product.

Why use it

It's built for A/B testing and creative exploration. Rather than guessing which message lands, the user gets several ready-to-run takes — one leaning on urgency, another on reassurance, another on brand — and can pick, tweak, or test them against each other.

How to enable

Set tools.options.variations to true. It works through Recommend: with it on, running Recommend adds a Creative Variations tab next to Creative Assets; with it off, that tab and its generation are skipped entirely.

tools: {
  options: {
    variations: true,
  },
}

What it returns

Three alternative ad scripts, each a self-contained take the user can play, apply, or refine. Every variation is labelled with classification tags so the strategic difference is obvious at a glance:

• Campaign goal — what the spot is trying to achieve (e.g. Traffic, Brand Awareness, Leads).
• Tone of voice — the emotional register (e.g. Authoritative, Empathetic, Humorous).
• Call to action — the type of CTA (e.g. Information/Discovery, Contact/Direct Response).
• Target audience — who it speaks to (e.g. Small & Medium Businesses, Professionals).

Variations render in the Creative Variations tab: